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After working hard to gain a new customer, the emphasis quickly shifts to retaining that customer. From fulfilling the order or the service to helping them work through implementation and use, the customer is now on a journey with your company. How well that journey goes will have the greatest impact on whether or not your relationship with them grows or withers.

In our previous article, we outlined the various benefits that your business could expect by incorporating a contact center as a service (CCaaS). However, if you want to understand the multiple reasons why CCaaS technology can help push your brand forward, you need to know all of its components.